Rapper and celebrated personality, Snoop Dogg, has teamed up with his son to pioneer their entry into the video gaming business. Known mostly for his successful music career, Snoop Dogg has been involved in gaming in various forms over the years.
The iconic artist has made numerous appearances in promotional events related to many games. Notably, he has worked on projects with Call of Duty , including introducing a playable skin in the Modern Warfare 2 and Warzone editions.
As early as 2022, news broke that Snoop Dogg had taken on a role as a director at FaZe Clan, a prominent eSports organization. However, he relinquished this position just one year later.
In a daring new chapter, Snoop Dogg and his son have decided to penetrate the video gaming industry independently. The duo recently made an announcement revealing their decision to launch a personal video game studio known as 'Death Row Games.'
Snoop Dogg and Son's New Venture: Death Row Games
Snoop Dogg and his son, Cordell Broadus, shared their intention to create and release their games under the domain of Death Row Games with AFROTECH.
Excitingly, the game development studio is set to be an extension of the legendary music label, Death Row Records. The record label, which Snoop Dogg acquired in 2022, is well-known in the music industry.
The rapper's son revealed that they had been working on game development before their announcement. Despite not having any published work to their name yet, they have been creating games on a smaller scale.
According to Broadus, the father and son duo had been nurturing their interest in games for nearly six years. For Snoop Dogg, earlier involvement in the development of mobile games fuelled this interest. Their ultimate goal was always to set up their gaming initiative.
Their gaming studio aims to empower and support minority creators in the gaming industry, giving them an opportunity to develop and release games. To start, they will concentrate on creating games within the Fortnite universe, utilizing the game's Unreal Editor.
Speaking about their cooperation, Broadus expressed his enthusiasm for the joint effort with his father. He also anticipated that they might face challenges due to his father's age.
The young founder explained, 'I think it's great that a father and son are working together. And he's 51 years old. So there may be some aspects of this that he's not in touch with.'
However, the energy and commitment that both Snoop Dogg and his son are showing towards this venture portray a strong initialization into the gaming business.
Recognizing that their mission may not be easy, they are willing to learn and adapt to the novelty of the gaming industry as they move along.
This exciting development is a clear demonstration of the potential power of the confluence of music and gaming. It also shows the influence that music personalities like Snoop Dogg wield in fields other than music.
Although the announcement of Death Row Games has created much anticipation in the gaming community, no official release date for their first project has been given as of yet.
Anticipating Releases from Death Row Games
Once Death Row Games release their first project, the industry and the gaming community at large will finally get to see what the father-son duo have been secretly working on.
Going forward, there are high expectations that the initiatives from Death Row Games will greatly contribute to and potentially revolutionize the gaming industry.
However, as the gaming world postpones its real judgment of the venture until the release of its first project, all eyes remain on Snoop Dogg and his son Cordell Broadus.
Notwithstanding, the approaching launch of Death Row Games adds another fascinating chapter to Snoop Dogg's versatile career. And gamers worldwide are waiting eagerly to see what the rapper and his son have in store for them.